Apple launches UMG-backed Sound Therapy for wellness
Tuesday, May 13, 2025, 11:20 am
Apple Music is rolling out its new Sound Therapy collection in collaboration with Universal Music Group to give listeners a novel auditory experience aimed at focus, relaxation and sleep. Pop tracks get a lofi twist with specially engineered sound waves—apparently even your playlists deserve a little spa day.
Apple Music is introducing a new “audio wellness” collection of songs called Sound Therapy. Designed in partnership with Universal Music Group (UMG), the feature combines songs that subscribers already know with other sound waves that promote focusing, relaxing, or sleeping. Songs may include…
Sound Therapy is Apple Music's new audio wellness collection with special sound waves, aimed at helping users focus, relax, and sleep.Apple Sound Therapy - Image Credit: AppleMusic is often used to help people relax or to focus, providing an auditory backdrop for listeners that can make them feel…
Apple is getting into Lofi Girl’s turf. The company has teamed up with Universal Music Group (UMG) to make the Sound Therapy collection of tracks for Apple Music that are “designed to help listeners attain clearer focus, deeper relaxation, and better sleep,” according to a press release. There are…
Apple and Universal Music Group today jointly introduced a new "Sound Therapy" collection of wellness playlists, consisting of popular songs with added sound waves or white noise to help listeners focus, relax, and sleep better. Sound Therapy features three categories: Focus, Relax, and Sleep.…
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