Apple’s Push for AI-Powered Safari Search Stirs Tech Tensions

Thursday, May 8, 2025, 7:20 am

Apple is reportedly planning to introduce AI search capabilities into Safari, a move that has sparked a war of words with Google over alleged declines in search traffic. Senior VP Eddy Cue’s remarks—later publicly challenged by Google—signal a new era in browser competition, blending innovation with industry drama.

arstechnica.com / Google hits back after Apple exec says AI is hurting search

Google doesn't think Eddie Cue is right about search.

appleinsider.com / Apple looking to AI for Safari search rumor forces rare & terse Google denial

Following Apple mentioning that it was looking to add AI search to the iPhone and perhaps replace Google, shares in the search engine giant dropped over 7% — and Google didn't like it.Google on iPhoneApple's comments were made by its senior vice president of services, Eddy Cue, in his testimony…

techspot.com / Apple's Eddy Cue: AI search is coming to Safari, Google queries are falling, and the iPhone may be obsolete in 10 years

Cue was asked about the effect AI is having on search engine companies like Google and how businesses are struggling to adjust. "People still are going to need toothpaste 20 years from now, 40 years from now. You may not need an iPhone 10 years from now. As crazy as...Read Entire Article

macrumors.com / Google Disputes Apple VP's Claim of Safari Search Traffic Decline

Google has issued a rare public statement seemingly contradicting Apple senior VP Eddy Cue's courtroom testimony that Safari browser searches declined for the first time in April 2025. Cue's comments, made during the ongoing U.S. Justice Department antitrust lawsuit against Google, triggered a…

permalink / 4 stories from sources in 4 hours ago #ai #techpolicy #apple #browsers

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Apple’s Push for AI-Powered Safari Search Stirs Tech Tensions

More Top Stories...

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Tesla Axes Cybertruck Range Extender, Refunds Deposits

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