Apple smartphone decline in China amid domestic rival surge

Apple has seen its dominance in China's smartphone market weaken as domestic competitors, led by Xiaomi, capture consumer preference, aided by government subsidies driving demand for cost-effective alternatives. This development is underscored by a notable 9% drop in Apple's Q1 shipments, marking a continuation of its recent downward trend. The convergence of supply challenges and aggressively priced local offerings is reshaping market dynamics in China, forcing Apple to reassess its strategy in a critical global region characterized by fierce competition and evolving consumer demands.

10 months / wsj / Sherry Qin


Back to Top / Friday, April 18, 2025, 1:20 am / permalink 2800 / 4 stories in 10 months




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