Apple to Revamp iPhone Release Cycles with Split-Year Strategy

May 3, 2025, 11:20 am

In a surprising shakeup, Apple is set to overhaul its flagship iPhone launch schedule. Industry insiders report that premium models—including a rumored foldable version—will debut in fall 2026, while standard models are slated for a spring 2027 release. The move aims to more precisely target market segments, albeit amid some lingering mysteries.

Bluesky: @appleinsider.com

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