Apple TV Plus is being rebranded to… Apple TV

Jess Weatherbed / theverge - The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and is “now simply Apple TV.” The announcement was briefly mentioned at the bottom of Apple’s latest press release regarding the Dece…

#apple #streaming #ux #media #technology #tv

Branding Confusion and Identity Commentary

Apple TV+ is now just Apple TV

4 months / engadget

Forget Apple TV Plus, It's Just Apple TV Now

4 months / cnet / Meara Isenberg

Apple’s streaming service gets harder to tell apart from its streaming app, box

4 months / arstechnica / Scharon Harding

Apple TV+ just quietly rebranded with a really confusing new name

4 months / pocket-lint / Eli Becht

Apple TV ditch of 'plus' just adds to Apple's video branding confusion

4 months / appleinsider


Official Rebranding Announcements

Apple TV Plus rebrands to 'Apple TV' with vibrant new logo

4 months / theshortcut / Max Buondonno

Apple drops the “plus” and rebrands Apple TV+ to Apple TV

4 months / ithinkdiff / Asma Hussain

Apple TV+ Rebranded to Apple TV Ahead of F1 Movie Debut

4 months / iphoneincanada / Usman Qureshi

Apple is Rebranding Apple TV+ to Apple TV … For Some Reason

4 months / thurrott / Paul Thurrott

Apple TV Plus is being rebranded to… Apple TV

4 months / theverge / Jess Weatherbed

Apple TV+ loses the Plus in Apple's quietest rebranding exercise ever

4 months / appleinsider

Apple TV+ Being Rebranded as Apple TV

4 months / macrumors / Eric Slivka


Vibrant Visual Updates

Apple TV's 'Vibrant' Rebranding Starts to Appear in Latest iOS 26.1 Beta

4 months / macrumors / Eric Slivka


All Other Stories

You can watch Apple TV on Apple TV on a TV with Apple TV or a TV with the Apple TV App

4 months / bsky / @danielgray.com / danielgray.com

Back to Top / Monday, October 13, 2025, 12:20 pm / permalink 15094 / 14 stories in 4 months




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