ESPN Streamlining Its Brand With a Simple Streaming Name

Friday, May 9, 2025, 1:22 pm

In a bid to cut through today’s streaming clutter, ESPN is reportedly counterintuitive enough to simply name its standalone service “ESPN.” This no-nonsense branding decision has garnered amused commentary, proving that sometimes the simplest solution is the cleverest amid the digital chaos of media offerings.

cnet.com / ESPN Reportedly Settles on a Super Simple Name for its New Streaming App

The new all-access ESPN app will be different from the ESPN Plus app and include live sports and more.

cnet.com / ESPN's Flagship Streaming App Reportedly Has a Super Simple Name

The all-access streaming service should arrive this fall, and will include live sports and more -- with an interactive betting element.

theverge.com / ESPN’s standalone streaming service might just be called ESPN

Disney is getting ready to launch ESPN’s standalone streaming service – and apparently, it may just be called “ESPN,” according to a report from CNBC. Sources tell CNBC that ESPN Chairman Jimmy Pitaro chose the name “to simplify what’s become a cluttered streaming world, filled with different media…

permalink / 3 stories from sources in 17 hours ago #streaming #sports #business

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