May 2, 2025, 1:20 pm
Google is bracing for a high-stakes antitrust trial over its ad tech practices, with proceedings scheduled to start in mid-September. The case could have major repercussions for the company’s advertising model, as regulators dig deep into its market behavior and potentially reshape the digital ad landscape.
The DOJ plans to propose that Google divest parts of its ad tech business, including its ad exchange and publisher ad server.
The advertising remedy trial will begin on September 22.
A federal judge has set a September trial date to determine remedies after the DOJ stated it seeks to dismantle parts of Google's ad tech monopoly. The post DOJ Signals Intent to Dismantle Google’s Ad Tech Empire; Schedules September Trial appeared first on WinBuzzer.
US to demand Google break up its online advertising business Financial Times
DOJ Asks Federal Judge to Break Up Google’s Ad-Tech Operations Bloomberg.com
The U.S. government's remedies trial in the Google antitrust case regarding its ad- tech is scheduled to begin on Sept. 22.
Google faces September trial on ad tech antitrust remedies Reuters
permalink / 7 stories from sources in 22 hours ago #google #antitrust #doj #law
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