Meta Tests Video Ads on Threads Platform

Thursday, May 8, 2025, 3:20 pm

Meta has set its sights on monetizing Threads by testing video ad integrations, making the app mirror more mainstream competitors in a not-so-subtle bid for extra ad revenue. The experiment is stirring buzz among users and creators as they brace for a new wave of digital interruptions.

engadget.com / Meta will test video ads on Threads

Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts. Meta announced at IAB NewFronts that it will start testing video ads on Threads. The company didn't get specific about the size or…

techcrunch.com / Instagram Threads is getting video ads

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, which began last month with the opening up of ads to global advertisers. The news was announced at…

permalink / 2 stories from sources in 7 hours ago #digitalmarketing #meta #apps

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