Netflix Dives into Mobile Short-Form, TikTok-Style Feed

Wednesday, May 7, 2025, 8:20 am

Netflix is experimenting with a fresh mobile approach by testing a vertical, short-form video feed reminiscent of TikTok. This initiative, complete with AI-powered features, aims to capture the fleeting attention of on-the-go users while adding a dynamic, fast-paced twist to mobile content discovery.

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cnet.com / Netflix Is Testing a New Mobile AI Feature and TikTok-Style Clips to Keep You Tuned In

Streaming Netflix on your phone is about to get more interactive.

theverge.com / Netflix will try a TikTok-like feed on its mobile app

Netflix is going to start testing a TikTok-like feed of vertical video in its mobile app to help you discover something new to watch. The test will begin in “the coming weeks,” according to a blog post. From the clips, you’ll be able to watch the show or movie right away, or you can add […]

techcrunch.com / Netflix is getting into short videos with a new vertical feed for mobile

Netflix announced on Wednesday that it’s currently testing a short-form video feature, signaling that even a streaming giant with over 300 million subscribers is concerned about losing viewers’ time spent on mobile to apps like TikTok, YouTube Shorts, and Instagram Reels. The company debuted the…

permalink / 3 stories from sources in 15 hours ago #mobile #streaming #netflix #tiktok

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