Netflix to Revolutionize Ad Experience with Generative AI in 2026
Thursday, May 15, 2025, 1:21 pm
Netflix is set to transform its ad-supported viewing by integrating generative AI into midroll ad placements starting in 2026. The new approach promises ads that blend more naturally with content, leaving viewers to wonder if their next commercial might soon outshine the show itself.
Netflix will introduce a new type of ad in 2026 that leverages generative AI. Announced during its latest Upfront presentation, these new ads will be “midroll,” meaning they’ll run during content playback. To demonstrate what this will look like, Netflix showed an AI-generated image of a product…
The ad-supported tier of Netflix is going to get way worse, starting some time in 2026. That’s when the streaming giant is promising to implement AI-generated ads and pause ad formats in the middle of watching shows and movies, according to a new report by Media Play News. It’s a privilege for…
Netflix is working on a new type of ad that will use AI to let advertisers “marry” their product with the streaming service’s shows and movies. This may sound like Warner Bros. Discovery’s plan to turn its IP into commercials, but during Netflix’s Upfront event on Wednesday, the company…
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