Nintendo of America Emphasizes Switch 2 Supply and Retail Expansion
Thursday, May 15, 2025, 3:21 pm
In a coordinated reveal, Nintendo of America reassured fans about the availability of Switch 2 units, introduced new Game-Key Cards for deeper content engagement, and celebrated the launch of its first San Francisco retail store. The multi-pronged strategy underscores Nintendo’s bold approach to maintaining its market edge.
How hard will it be to get a Nintendo Switch 2 in the U.S. at launch and during the rest of 2025? According to Nintendo of America boss Doug Bowser, the company believes it will have enough units to meet consumer demand “through the holidays.”
In an interview to discuss the opening of the Nintendo San Francisco store, IGN asked Nintendo of America boss Doug Bowser if physical media was still going to be a big part of Nintendo’s business, or whether he saw Game-Key Cards as the future. Here's his response.
IGN interviewed Nintendo of America President Doug Bowser to discuss the opening of Nintendo San Francisco, which is Nintendo's first public retail store on the West Coast. We also asked Bowser about Switch 2's price, if Nintendo can meet demand in the United States, Game-Key Cards, and a lot more.
Nintendo is opening a retail store for its gaming gear in San Francisco today. I went to check it out early on a press visit.
permalink / 4 stories from sources in 11 hours ago #gaming #business #nintendo #supplychain
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