Warner Bros backtracks on streaming rebranding, returning to HBO Max

Wednesday, May 14, 2025, 10:21 am

In a move that might leave some binge-watchers smirking, Warner Bros. Discovery is ditching the unenthusiastic “Max” moniker and reverting to HBO Max. The decision comes after widespread consumer confusion and internal soul‐searching, as the studio aims to realign its brand with its storied legacy and premium content.

gizmodo.com / HBO Go HBO Now HBO Max Max Is Changing Its Name to HBO Max

You can always go back.

theverge.com / Max was an all-time bad rebrand

Max, formerly HBO Max, is now HBO Max again. Warner Bros. Discovery announced the change today, rolling back one of the clumsiest rebrands in history from a streaming service that's had more than its share of clumsy ideas. Right from the start, it seemed like everyone outside of Warner Bros.…

arstechnica.com / Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

WBD is relenting on trying to get everyone to sign up for its streaming service.

pocket-lint.com / Max gives up, brings back HBO Max name (again)

Max realizes everyone still calls it HBO Max anyway.

engadget.com / Max, which was once HBO, reverts to HBO Max

Warner Bros. Discovery announced today that its streaming service is undergoing yet another branding change. This would mark its second name change in three years, and even more if you count the days of HBO's subscriber-exclusive streamer. The streamer previously known as HBO Max (2018–2022), then…

kotaku.com / Max Is Dead, HBO Max Is Back

Warner Bros. Discovery’s streaming service, Max, will soon have a new name. Well, not a new name. An old name. That’s right folks, HBO Max is back just a few years after everyone on the planet said it was dumb to change the name to Max. Read more...

bgr.com / HBO Max doesn’t need a new name

UPDATE: On March 10th, 2023, I said HBO Max didn’t need a name change. At the time, rumors said Warner Bros. Discovery would drop the … The post HBO Max doesn’t need a new name appeared first on BGR.

theinformation.com / Warner Bros. Discovery Renames Streaming Service as HBO Max - The Information

Warner Bros. Discovery Renames Streaming Service as HBO Max The Information

ign.com / Max Changing Its Name Back to HBO Max, Warner Bros. Discovery Announces

Max is changing its name back to HBO Max from this summer, Warner Bros. Discovery has announced.

techcrunch.com / Max to be renamed HBO Max. The name change nobody wanted

Two years after Warner Bros. Discovery rebranded its streaming service Max, the company is reverting back to its old name. The company announced the good news at its Upfront presentation on Wednesday. This story is developing

cnet.com / Guess What? HBO Max Is Back in, and Max Is Out as Streaming Service Changes Names

The platform is being rebranded again.

theverge.com / It’s not Max, it’s HBO (Max)

Warner Bros. Discovery is changing the name of its streaming service back to HBO Max. During its Upfront event on Wednesday, the company announced that it will rebrand Max this summer, a change HBO head Casey Bloys said “better represents” its offering. HBO Max launched in 2020, but Warner Bros.…

permalink / 12 stories from sources in 6 hours ago #streaming #entertainment #hbo-max

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