YouTube tests innovative split Premium plan

Tuesday, May 6, 2025, 9:21 am more...

In an effort to sweeten the deal for subscription-weary users, YouTube is piloting a new Premium plan that could allow subscribers to share costs. This cost-saving experiment aims to combat subscription fatigue in an era where paying for everything online has become the norm—with a dash of hopeful practicality.

engadget.com / YouTube is testing out a Premium plan you can share with one household member

bgr.com / YouTube Premium is testing a new plan that might actually save you money

androidheadlines.com / YouTube Might Let You Split Premium—For Cheap

permalink / 3 stories from sources in 2 days ago #streaming #youtube #alphabet #pricing +

YouTube tests joint-sharing Premium subscription tier

Monday, May 5, 2025, 2:20 pm more...

YouTube is dipping its toes into shared account territory by trialing a more affordable, two-person Premium plan in select international markets. The move appears aimed at boosting subscriptions while offering a friendly nudge to traditional individual accounts.

Bluesky: @verge-poster.bsky.social

theverge.com / YouTube is experimenting with a Premium plan for two people

techcrunch.com / YouTube is testing a discounted two-person Premium subscription tier

cnet.com / YouTube Premium Is Offering a Cheaper Two-Person Plan in Some Markets

permalink / 3 stories from sources in 2 days ago #youtube #alphabet #apps +