Apple Explains 'MacBook Neo' Name

Joe Rossignol / macrumors - Until a last-minute leak revealed the MacBook Neo name, it was widely assumed that Apple's lower-cost MacBook would simply be named "MacBook." After all, Apple offered a plain "MacBook" from 2006 to 2012, and again from 2015 to 2019. In the end, Apple did…

#hardware #apple #business #pricing #macbook #media #technology #gadgets #advertising #timcook

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