Apple Explains 'MacBook Neo' Name
Joe Rossignol / macrumors - Until a last-minute leak revealed the MacBook Neo name, it was widely assumed that Apple's lower-cost MacBook would simply be named "MacBook." After all, Apple offered a plain "MacBook" from 2006 to 2012, and again from 2015 to 2019. In the end, Apple did…
- A18 Pro inside: performance trade-offs and rival comparisons (5)
- Preorders, availability, and the odd missing iPad (3)
- Tim Cook stays quiet as execs front the MacBook Neo (2)
- Why Apple named it 'MacBook Neo' — branding explained (3)
- All Other Stories
A18 Pro inside: performance trade-offs and rival comparisons
Preorders, availability, and the odd missing iPad
Tim Cook stays quiet as execs front the MacBook Neo
Why Apple named it 'MacBook Neo' — branding explained
All Other Stories
Back to Top / Thursday, March 5, 2026, 12:21 pm / permalink 20209 / 15 stories in 26 hrs
Tim Cook Confirms Apple Will Announce New Products Starting on Monday
Laurent Giret / thurrott - Apple CEO Tim Cook confirmed today that the company has "a big week ahead", with a first product reveal coming on Monday, March 2.The post Tim Cook Confirms Apple Will Announce New Products Starting on Monday appeared first on Thurrott.com.
Back to Top / Thursday, February 26, 2026, 4:21 pm / permalink 19835 / 7 stories in 7 days
Apple Teases 'A Big Week Ahead' With Announcements Starting Monday
Joe Rossignol / macrumors - Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac.Apple is reporte…
- Exclusive: Low-cost colorful MacBook expected in March (2)
- On-site: Cook teases three-day launch schedule (7)
- Report: Next announcements likely chip refreshes, not redesigns (1)
- Reporter: Teaser video fuels touchscreen MacBook rumors (1)
- All Other Stories
Exclusive: Low-cost colorful MacBook expected in March
On-site: Cook teases three-day launch schedule
Report: Next announcements likely chip refreshes, not redesigns
Reporter: Teaser video fuels touchscreen MacBook rumors
All Other Stories
Back to Top / Thursday, February 26, 2026, 9:21 am / permalink 19793 / 13 stories in 8 days
Apple Shareholders Approve Executive Pay Packages, Reject China Audit
iclarified - Apple shareholders voted to approve the company's executive pay packages and rejected an independent audit of its operations in China during the company's annual virtual meeting on Tuesday, according to preliminary tallies shared during the proceedings.Co…
Back to Top / Tuesday, February 24, 2026, 1:21 pm / permalink 19671 / 3 stories in 10 days
US gov't warned Nvidia CEO Jensen Huang, Tim Cook, and Lisa Su that China could invade Taiwan by 2027 — Apple CEO reportedly said he sleeps 'with one eye open'
tomshardware - A new investigative report from The New York Times reveals that, in July 2023, senior US intelligence officials privately briefed some of the tech industry's most powerful executives on classified assessments regarding China and Taiwan.
Back to Top / Tuesday, February 24, 2026, 11:22 am / permalink 19654 / 4 stories in 10 days
Zuckerberg Contacted Tim Cook on Teen Safety Amid Meta Trial
Markus Kasanmascheff / winbuzzer - Mark Zuckerberg has testified he reached out to Tim Cook on teen wellbeing as Meta faces a landmark trial alleging its platforms were designed to addict youth.The post Zuckerberg Contacted Tim Cook on Teen Safety Amid Meta Trial appeared first on WinBuzze…
Back to Top / Friday, February 20, 2026, 8:20 am / permalink 19462 / 10 stories in 14 days
Apple Concedes It Entered The New Year With “Depleted Inventories” And “Less Flexibility” As Memory And Advanced Node Supply Constraints Begin To Bite
Rohail Saleem / wccftech - Apple is beginning to feel the pinch from the oncoming constraints around memory products and TSMC's choked advanced node supply lines, albeit in a managed fashion. This is the biggest takeaway from Apple's just-concluded Q1 2026 earnings call. Apple is f…
Back to Top / Thursday, January 29, 2026, 6:21 pm / permalink 18551 / 11 stories in 5 wks
Apple CEO Tim Cook Says iPhone Demand Was 'Simply Staggering' Towards End of 2025
Joe Rossignol / macrumors - Apple today reported earnings results for the fourth quarter of the 2025 calendar year, including record-breaking $143.8 billion revenue that was up 16% year-over-year. These results were driven in part by exceptionally strong iPhone sales.iPhone revenue …
- AI, Devices & Services Updates (6)
- Record iPhone Sales Surge (16)
- Record Q1 Earnings & Revenue (15)
- Rising International & Regional Demand (5)
- All Other Stories
AI, Devices & Services Updates
Record iPhone Sales Surge
Record Q1 Earnings & Revenue
Rising International & Regional Demand
All Other Stories
Back to Top / Thursday, January 29, 2026, 4:21 pm / permalink 18544 / 47 stories in 5 wks
Apple CEO Tim Cook Responds After ICE Shootings in Minneapolis
Joe Rossignol / macrumors - Apple CEO Tim Cook has responded to events in Minneapolis, Minnesota, after two people were shot and killed by U.S. federal immigration agents this month.In an internal memo to Apple employees, obtained by Bloomberg's Mark Gurman, Cook said he is "heartbr…
Back to Top / Tuesday, January 27, 2026, 11:20 pm / permalink 18471 / 10 stories in 5 wks
Tech CEOs including Tim Cook, Eric Yuan, attend Amazon-funded "Melania" screening at White House
/u/iamapizza / reddit - submitted by /u/iamapizza [link] [comments]
Back to Top / Monday, January 26, 2026, 2:20 am / permalink 18394 / 8 stories in 5 wks
John Ternus solidifies his role as Apple CEO-apparent amid design team shakeup
appleinsider - John Ternus, SVP of hardware engineering, has reportedly taken over Apple's design teams and cemented his position as the likely long-term replacement of CEO Tim Cook.John TernusTernus has long been rumored as a potential successor for Cook, and he has ta…
Back to Top / Thursday, January 22, 2026, 2:20 pm / permalink 18295 / 7 stories in 6 wks
Apple Confirms Google Gemini Will Power Next-Generation Siri This Year
Joe Rossignol / macrumors - In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year."After careful evaluation, we determined that Google's technology provides the most capable f…
- Industry and skeptic reactions (4)
- Other offbeat and ecosystem takes (2)
- Partnership and technical challenges (5)
- Siri upgrade confirmations (27)
- All Other Stories
Industry and skeptic reactions
Other offbeat and ecosystem takes
Partnership and technical challenges
Siri upgrade confirmations
All Other Stories
Back to Top / Monday, January 12, 2026, 10:20 am / permalink 17778 / 45 stories in 7 wks
John Ternus Could Be the Next Apple CEO
Usman Qureshi / iphoneincanada - Apple has stepped up succession planning as Cook’s leadership enters a transition phase and John Ternus is viewed as a top candidate.The post John Ternus Could Be the Next Apple CEO first appeared on iPhone in Canada.
Back to Top / Thursday, January 8, 2026, 12:22 pm / permalink 17645 / 7 stories in 1 month
iPhone Fold Design Revealed By Leaker Who Apple Sued Earlier This Year
bgr - Leaker Jon Prosser is back with a detailed look at the unannounced foldable iPhone despite the fact that Apple sued him just months ago.
Back to Top / Monday, December 29, 2025, 1:20 pm / permalink 17352 / 12 stories in 2 months
Apple CEO Tim Cook Buys $3 Million of Nike Shares
Hartley Charlton / macrumors - Apple CEO Tim Cook disclosed a roughly $3 million open-market purchase of Nike shares this week (via Reuters).According to a regulatory filing published yesterday, Cook purchased 50,000 Class B shares of Nike on December 22 at an average price of $58.97 p…
Back to Top / Wednesday, December 24, 2025, 11:20 am / permalink 17269 / 8 stories in 2 months
Leaker battle: iPhone Air 2 will ship in 2026, and not wait until 2027
appleinsider - As is typically the case about a year out, the 2026 iPhone lineup is in flux, as one leaker contradicts reports that the second-generation iPhone Air won't arrive until 2027.iPhone AirThe iPhone Air is viewed by analysts as a model that hasn't lived up to…
Back to Top / Wednesday, December 24, 2025, 11:20 am / permalink 17268 / 8 stories in 2 months
US Tech Force Aims To Recruit 1,000 Technologists
msmash / slashdot - The Trump administration announced Monday the United States Tech Force, a new program to recruit around 1,000 technologists for two-year government stints starting as soon as March -- less than a year after dismantling several federal technology teams and…
Back to Top / Monday, December 15, 2025, 6:21 pm / permalink 16991 / 6 stories in 2 months
Leaked iOS 26 Code Reveals Features Planned for iOS 26.4, iOS 27, and iOS 28
iclarified - Apple's software roadmap has surfaced in a leaked internal build of iOS 26, offering a clearer look at features planned as far out as 2028. The discovery follows a week of hardware-related findings from the same software build, which previously pointed to…
Back to Top / Friday, December 12, 2025, 6:20 pm / permalink 16896 / 6 stories in 2 months
Apple's First Foldable iPhone to Trigger 30% Market Surge in 2026 [IDC]
iclarified - Apple's first foldable iPhone is expected to spark a major jump in the foldable smartphone market, with global shipments forecast to grow 30% year over year in 2026. The projection comes from new data released by the International Data Corporation (IDC), …
Back to Top / Tuesday, December 9, 2025, 8:20 pm / permalink 16762 / 5 stories in 2 months
Apple Releases iOS 26.2 RC 2 [Download]
iclarified - Apple has seeded a second Release Candidate (RC 2) for iOS 26.2 to developers, arriving less than a week after the initial RC build. The release suggests that Apple discovered a specific issue requiring a fix before the software is cleared for the general…
Back to Top / Monday, December 8, 2025, 1:20 pm / permalink 16703 / 7 stories in 2 months