YouTube tests joint-sharing Premium subscription tier

Monday, May 5, 2025, 2:20 pm

YouTube is dipping its toes into shared account territory by trialing a more affordable, two-person Premium plan in select international markets. The move appears aimed at boosting subscriptions while offering a friendly nudge to traditional individual accounts.

Bluesky: @verge-poster.bsky.social

theverge.com / YouTube is experimenting with a Premium plan for two people

YouTube is testing a YouTube Premium subscription plan designed for two people to use, Moneycontrol reports (via Android Authority). Company spokesperson Alex McQuiston confirmed to The Verge that the pilot is taking place in India, France, Taiwan, and Hong Kong. “We’re experimenting with new ways…

techcrunch.com / YouTube is testing a discounted two-person Premium subscription tier

YouTube is testing a new two-person Premium subscription plan in select countries, the company confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan. The news was first reported by Money Control. “We’re experimenting with new ways to provide greater…

cnet.com / YouTube Premium Is Offering a Cheaper Two-Person Plan in Some Markets

Two people can share a subscription -- but this plan is only being tested outside the US for now.

permalink / 3 stories from sources in 3 days ago #youtube #alphabet #apps

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